Behind the Seams
Helen Banks - Owner and CEO
I started Imperfect Pointes in 2020 because I was frustrated at the lack of dancewear brands focusing on sustainability. Most big dancewear brands are focused making as much profit as they can. So they churn out hundreds of new styles each season, to get dancers to buy as much as possible. I have to ask what’s behind these brands? How and where are the leotards made? Where do they end up once discarded? Most dancewear is made from virgin nylon – and is having an enormous negative impact on our environment.
After working in fast fashion brands such as Boohoo and Misspap, and seeing the darker side of the fashion industry, I was disturbed by the huge mountains of waste going to landfill. I was outraged hearing about the working conditions in some factories where dancewear is made. I care about people and the planet and wanted to make a change. To support this brand journey, Sustainable Business Leadership at the University of Cambridge and I'm on a mission to start a dancewear revolution
Our Imperfect Journey
How we STarted
This all started about 5 years ago, when I was working in the fashion industry. I'm not a ballet dancer, as you can probably tell from this picture of me. I didn’t even know about ballet back then. I was busy trying to prove myself, in the world of fashion and sportswear. Little did I know, since I was often out working, that, my then 9 year old daughter, had been teaching herself ballet from YouTube videos.
It turned out she was not quite Marianella, but she was actually pretty good! She begged for ‘’proper’’ lessons and one day she was spotted by a prestigious ballet school. We didn't find ballet, ballet found us!
Our 3 main aims
Inclusion & Diversity
Make sure we create a place where everyone who loves ballet can feel included – diversity and representation is what we strive for.
Make sure that, with our premium leotards, we are not adding to landfills and helping to keep plastic waste out of the oceans.
Make an impact
Encourage the ballet community to make a change - the planet can’t wait! We encourage all dancewear brands to join us!
Where did our Products get their fancy names?
Why plastic's not so fantastic.
A World Wide Fund for Nature report, called out the most plastic polluted coastal areas in the Mediterranean. As a sustainable, eco-friendly brand, we decided to name all of our products after these plastic pollution hot-spots to raise awareness of the problem. We figured if our leotards, unitards and tights are made of recycled ocean plastics, we should highlight the issue.
From the ocean to the barre.