OUR STORY

OUR STORY

I came up with Imperfect Pointes because I was frustrated to find few balletwear brands focusing on sustainability. Most are focused on releasing as many new styles as possible, each season. I have to ask what’s behind these brands? How + where are the leotards made? Where do they end up once discarded? Most dancewear is made from nylon – which is the devil when it comes to harming the environment!

After working in fast fashion + seeing it’s darker side, I have always been disturbed by the wastefulness + impact on the planet of the mountains of cheap clothes. I feel outraged hearing about the working conditions in some factories – I care about people and the planet.

I wanted to make a change, so to support this brand journey I recently completed a Sustainable Business Certificate at the University of Cambridge. I'm on a mission to reduce ballet wear's impact on the planet.

Helen

how it all started

This all started about 5 years ago, when I was working in the fashion industry. I'm not a ballet dancer, as you can probably tell from this picture of me. I didn’t even know about ballet back then. I was busy trying to prove myself, in the world of fashion and sportswear. Little did I know, since I was often out working, that, my then 9 year old daughter, had been teaching herself ballet from YouTube videos.
It turned out she was not quite Marianella, but she was actually pretty good!
She begged for ‘’proper’’ lessons and one day she was spotted by a prestigious ballet school. We didn't find ballet, ballet found us!

Imperfect pointes Future friendly balletwear has 3 aims

1. Make sure we create a place where everyone who loves ballet can feel included – diversity and representation is what we strive for

2. Make sure that, with our premium leotards, we are not adding to landfills and helping to keep plastic waste out of the oceans

3. Encourage the ballet community to make a change - the planet can’t wait! We encourage all dancewear brands to join us!

We believe anyone can benefit from the fitness benefits, confidence & sense well-being you get from practicing balletic technique.We aim to be inclusive to everyone. It’s all about an attitude… so stand tall, squeeze that core, and come and join us.If you don’t see a leotard here that’s right for you - make sure you tell us, as we are just starting this journey info@imperfectpointes.com

WHERE DID OUR PRODUCTS GET THEIR FANCY NAMES?

Why plastic's not so fantastic.

A World Wide Fund for Nature report, called out the most plastic polluted coastal areas in the Mediterranean. As a sustainable, eco-friendly brand, we decided to name all of our products after these plastic pollution hot-spots to raise awareness of the problem. We figured if our leotards, unitards and tights are made of recycled ocean plastics, we should highlight the issue.

From the ocean to the barre.

We are an official charity partner of

A leading and global youth organisation, here to help young people overcome the issues that affect and hold them back the most. Their core strands of support include bullying, digital wellbeing, mental health, relationships and identity.
We will donate £1 from every leotard sold to support the work of this youth empowerment charity.