dear Big Dancewear brands 

dancer reclining on a chair with a message to dancewear brands over the top

This BLACK FRIDAY Imperfect Pointes is making a callout, to ask you, big dancewear brands, to commit to stopping OVER PRODUCTION.
The dance world does not need any more Christmas themed leotards, or hugely discounted offers that encourage the dance community to purchase items they do not really need, or ‘over consume’ in the name of getting a Black Friday bargain. 

BIG DANCEWEAR BRANDS - you should be asking: 'what is the true cost to the planet of a bumper Black Friday?'

  There's no time like the present, the only way we can reach systematic sustainable change is by changing our habits for good.

We are taking action by sending our BIG BRAND competitors an open letter. An open letter where we highlight sustainability, calling for them to be more transparent and change their approach to manufacturing and marketing. 

Our Brand Director, Helen has written to the big dancewear brands asking what you are doing to become more sustainable. Only one of the big brands has so far responded. It is not enough for brands to start to change to recycled packaging, they must address overproduction and the wastefulness at the core of the dancewear industry. Every year tens of millions of leotards are produced and most of these end up in landfill, where they will take 100’s of years to break down, causing great harm to the environment. 

The responsibility to change lies with us individuals, BUT the big brands who hold all the power and PROFIT must take the lead and make a change to improve things for the planet, for the dancers of the future and to reverse climate change.
We all need to take a slower, mindful approach to dancewear. Let’s see more action across the industry. 

BIG DANCEWEAR BRANDS …..are you thinking of profits or the planet this BLACK FRIDAY?

If you would like to talk to Imperfect Pointes Brand Director about any of the sustainability challenges raised here, we encourage you to reach out for a discussion with Helen on or give her a call on +447557908422

quote from Hannah Bateman asking why big dancewear brands have not shifted to sustainable practices

We stand with FASHION REVOLUTION against overconsumption and overproduction that creates huge waste in the fashion(and dancewear) industry. #lovedclotheslast

Find out more Fashion Revolution 

We're sure you've seen this alarming image, taken in Chile, November 2021, showing over 39,000 tonnes of discarded clothes from all over the world, dumped in landfill in the Atacama desert.