Imperfect Insiders Blog

How to be more sustainable as a dancer... the Imperfect way!

As the mum of an up-and-coming ballet dancer, I was frustrated that, within the multimillion-pound dancewear industry, very few brands are focusing on sustainability. Things haven't changed that mu...

Black Friday - from the POV of a sustainable dancewear brand

This will be our 4th Black Friday as a small sustainable dancewear brand. It is always one of the biggest challenges for brands that wan to avoid promoting mindless consumption that feels at odds w...

Black Friday message to the big dancewear brands

Last BLACK FRIDAY 2022 Imperfect Pointes made a call out asking the big dancewear brands, to commit to stopping OVER PRODUCTION. The dance world does not need any more Christmas themed leota...